about me.

I’m Vanesa Giaconi,

Creative Systems & AI Content Lead with a background in Industrial Design and over 10 years of experience building digital products and growth-oriented content ecosystems, with a strong focus on distribution, performance, and scale.

I design hybrid creative systems that combine human storytelling, AI, and performance marketing to produce content at scale, accelerate testing cycles, and turn creativity into measurable business results.

My focus is on designing frameworks, workflows, and pipelines that allow ideas to translate into volume, consistency, and continuous learning.

theWork.

Inspire Mockups

Digital Product Library & Marketplace 2016-2023

Founder & Product/Creative Lead — Created a global digital mockups ecosystem by designing high-conversion products, leading a remote creative + development team, and building scalable workflows that powered a multi-channel e-commerce operation.

GOALS

• Build a scalable digital asset catalog with consistent quality

• Create a system that supports high-volume production

• Develop multi-channel distribution (store + membership + marketplaces)

• Improve efficiency and clarity across the entire production pipeline

PROCESS

• Designed system architecture: workflows, templates, naming conventions

• Developed a repeatable production engine (design → QA → listing)

• Standardized documentation and visual guidelines for consistency

• Implemented batch workflows to simplify scale and reduce manual load

OUTCOMES

• 1,500+ assets created within a consistent, scalable system

• 11,000+ sales and 1,200+ positive customer reviews worldwide

• Built a mid–five-figure annual revenue ecosystem

• Achieved a unified pipeline for high-volume, high-quality asset creation
1,200+ positive feedback
ADS + TUTORIALS
WORKFLOW SYSTEMS
ASSET CATALOG STRUCTURE

Corazon Nomade

Product · Experience · Hybrid Content System · 2025

Creative Director — Designed a hybrid content system that blends 3D prototyping, multimedia production, generative AI, and experience design into a cohesive storytelling piece.

INTENTION

  • Transform a personal story into a physical and digital creative experience
  • Explore emotional design through object creation, narrative and multimedia
  • Build a hybrid aesthetic combining real footage, 3D prototypes and AI-generated expansion
  • Collaborate with international artists through creative exchanges, reinterpretations and workshop experiences

CREATIVE PROCESS

  • 3D prototyping: modeling, printing, iterating scale, ergonomics and texture
  • Multimedia capture: photography, video and sound
  • Hybrid workflow: blending real footage with AI variations to explore color, mood and story
  • Performance content creation for social and ads: micro-stories, loops, emotional narrative
  • Creative lab integrating storytelling + guided painting experience

WHAT IT BECAME

  • A sculpture object turned into a storytelling experience
  • A hybrid content system (real + AI) used for performance and narrative exploration
  • A multimedia capsule: images, videos, sound, micro-experiences
  • Workshops and creative sessions presented in Zagreb, Copenhagen and Rijeka

ai content lab

AI CONTENT LAB: Image, Video & Narrative Exploration

A space for hybrid visual exploration combining real footage, 3D elements and generative AI.

Testing narrative variations, visual systems, aesthetic directions and performance-oriented content.

Focus areas

• Hybrid image + video generation
• Story-driven aesthetic exploration
• Micro-stories and motion loops
• Visual systems for campaigns
• Prompt design + controlled variation
• Fast prototyping for performance creatives

What this lab enables

• Faster iteration and experimentation
• Scalable content output
• Coherence across variations
• A flexible engine for creative testing

theMethod.

AI CREATIVE STRATEGY

A continuous loop where story becomes exploration → exploration becomes hybrid creation → creation becomes system → and the system becomes experience.

Each cycle generates insights and the story evolves again.

Insight & Inputs Architecture

Data → Story → Constraints → Opportunity

  • Market, audience and cultural insights
  • Performance benchmarks
  • Brand narrative + tonal pillars
  • Real footage datasets + style references
  • Technical constraints (formats, channels, ratios)
  • Seed prompts + aesthetic baselines
Hybrid Content Engine (Real + AI)

High-volume, high-consistency production

  • Real photo/video capture
  • 3D prototyping for structural consistency
  • Generative AI: image + video + motion
  • Prompt optimization + structured prompting
  • Batch generation + style-locking
  • Multimodal asset creation (image/video/sound)
Systemization & Performance Loop

Where creativity becomes infrastructure.

  • Workflow mapping (end-to-end pipeline)
  • Templates + reusable assets
  • Automation layers (naming, formats, exports, batch generation)
  • Documentation + knowledge systems
  • Creative QA (aesthetic coherence, consistency checks)

theThinking.

Creativity is courage — the willingness to explore what doesn’t exist yet.

It’s how we understand the world, how we challenge it, and how we build something new from it.

"I see creativity as problem-solving with imagination: a balance between vision, structure and experimentation."

Technology expands possibilities.

Strategy gives ideas direction.

Narratives give them meaning.

And in between, we grow. Because,

Creation is how we become who we are meant to be.

let’s build together :)

✉️  email me download cv